Exquisite clothes make you feel more festive than the festival itself – that is what a Rooohserve outfit can do.
The word Roooh is derived from the Urdu/Farsi word ruh/रुह which means soul or spirit. Indeed, everything made at Roooh serve stems from the soul of its artisans who find immense joy in their creations.
There is a team of total 23 people who work from Varanasi as well as Goa and basically this artistic team is whole and soul of this brand.I had recently visited the panjim studio to browse through the current collection and pick out a look to get into the festive mood and I knew this was the outfit for me the moment I laid eyes on it.
While gathering knowledge about the fine embroidery on my skirt I came to know that it took more than 20 days to complete the work. I was mesmerised to know the process behind making it. I was feeling very lucky to imagine me In that beautiful outfit.
I did try out about 5 more outfits – because I just couldn’t resist. It’s perfect for the ongoing Navratri too but I imagine myself shining like blinking lights in Ganesh Chaturthi in this outfit. It’s also one of those evergreen looks that can be worn at weddings, cocktails parties . And if you go without the skirt below and paired the cape(the top) with jeans – it can actually turn into a really great party wear ! September is officially in full swing and shopping is literally on everyone’s mind.
This stores also had the same look skirts & capes and and huge collection of banarasi Saris. I know for a fact that saris are much more popular during this time and more radiant too!
To get everyday updates about their new collection follow rooohserve on Instagram.
Happy festive season everyone! Stay safe, make merry, look great, be happy and don’t forget to be nice to everyone! Here are pics and video of me soaking in every bit of the outfit.